Red? Orange? Yellow? Umm, why not all three at once? With Polaroid Round Frame Retinex Film, color gets weird. Seriously weird.

Inspired by Edwin Land's pioneering Retinex Theory, these 10 unique frame designs (in a double pack of 16 photos) make your eyes and brain get tricksy as you interpret the red dot differently, depending on the surrounding colors.

Capture the world in a new, vibrant light. Your journey into uncharted realms of color creativity begins here.

‧ Color instant film
‧ Round frame
‧ 16 photos per double pack
‧ Battery-free film
‧ ASA: 640
‧ Format: 3.5 x 4.2 (88 x 107mm)
‧ Image area: 3.1 x 3.1 (79 x 79mm)
‧ Development time: 10-15 minutes
‧ Compatible with Polaroid I-2, Now Generation 2, Polaroid Now+ Generation 2, Polaroid Now Generation 1, Polaroid Now+ Generation 1, Polaroid Lab, OneStep 2, and OneStep+
‧ Not compatible with Vintage or Go Cameras